Newbie needs advice...Charcoal or Electric Smoker

Hi all, I am new to smoking-in fact, I have not yet done it. I use my Weber One-Touch Gold and my Weber Genesis EP-320 quite often but now I want to experience the joy of smoked ribs and brisket without having to go to a restaurant. So my question is this. Which way should I go? I want to be able to smoke whenever I feel like it without having to be chained to the smoker all day but I also want true tasting BBQ. Is the electric smoker cheating? Opinions please and any experience would be greatly appreciated.